Since 1932, Floid has been the men's grooming brand that has best known how to understand real men. Because unlike others, Floïd has spent its entire life creating products just for him, with all the qualities that a man demands: quality and convenience.
And nearly 80 years later, Floïd continues to be a prototype of character, authenticity, originality and elegance.
This is demonstrated by products as iconic as ‘Masaje genuino vigoroso’, i.e., ‘vigorous genuine massage’. It is no wonder, then, that Floïd has become one of the most well-known and esteemed brands in our country generation after generation. And today more than ever, it continues to be there with an updated image, but with the same deep-rooted essence.